THE SHIT WINE GUIDE
Portrait of Dr. Philippa Strathmore-Okonkwo-Lund

The Futurist

Dr. Philippa Strathmore-Okonkwo-Lund

Chief Innovation and Sensory Development Officer

24 years in the international wine industry

“The nose is a legacy technology. We are merely extending its support lifecycle.”

Biography

Dr. Philippa Strathmore-Okonkwo-Lund heads the Institution’s Innovation and Sensory Development Laboratory, where she has pioneered the Assisted Nose, the Resonant Swirl and a device she refers to only as “the Apparatus.” Her view, expressed in a widely cited address, is that the human nose is a legacy technology whose support lifecycle can be responsibly extended.

She came to the Institution from the Valmere Institute of Sensory Metrics, where she led the Programme for Augmented Palate Futures. Her laboratory has filed 31 provisional notices of invention, 29 of which are still pending and two of which are, regrettably, the same. She is said to be the only executive who regards the word “prototype” as a form of reassurance.

Career history

  • 2017–present
    Chief Innovation and Sensory Development OfficerThe Shit Wine Guide
  • 2010–2017
    Head, Augmented Palate FuturesValmere Institute of Sensory Metrics
  • 2005–2010
    Senior Engineer, Aroma SystemsHalvorsen Institute of Sensory Sciences
  • 2001–2005
    Research Associate, Sensory DevicesUniversity of Northern Ashmere
  • 2000–2001
    Laboratory AssistantCorkwright Advisory Partners

Personal philosophy

The nose is a legacy technology; our task is to extend its support, not to retire it.

Professional achievements

  • Developed the Assisted Nose and the Resonant Swirl
  • Filed 31 provisional notices of invention (29 pending)
  • Introduced the Institution’s first prototype review board

Industry contributions

  • Head of the Innovation and Sensory Development Laboratory
  • Founder of the Responsible Apparatus Charter
  • Chair of the Annual Prototype Showcase