THE SHIT WINE GUIDE

The International Wine Intelligence Division

The world’s opinion, measured, smoothed and published.

Global sentiment, regional performance, consumer confidence and the Outlook: the Division’s readings, to one decimal place.

The Division’s measurement system

Seven instruments, one vocabulary

Every reading on this page is expressed in the Institution’s own units, each of which has been defined, and several of which have been defended.

GWSI

Global Wine Sentiment Index

A 0–100 reading of international mood, taken monthly and adjusted for the weather.

IWQI

International Wine Quality Index

The composite quality reading for a region, weighted by credibility and aspiration.

CPCQ

Consumer Palate Confidence Quotient

A measure of how sure consumers are of what they have just said.

TMS

Trend Momentum Score

The speed, between 0 and 100, with which an idea becomes a fixture.

VIS

Vintage Intelligence Score

The consensus performance of a vintage, once consensus has been reached.

RCG

Regional Credibility Grade

A bond-style grade, from Aaa to C, of a producer’s reliability in its own claims.

GWO

Global Wine Outlook

The Division’s forward view, expressed in a single, reassuring phrase.

ODI

Overall Disappointment Index

Measured in Dregs. Higher is worse, and extremely precise.

Global wine sentiment

The Global Wine Sentiment Index, 24 months

The Index reached 78.2 in October, its highest reading in eleven quarters, attributed to a favourable autumn and an unusually restrained quarter for pronouncements.

Drivers

Favourable weather, a sustained decline in the use of the word “vibrant,” and a record number of restaurant wine lists reduced to a single page.

Risks

An unseasonably large number of panel discussions scheduled for the coming quarter.

Outlook

The Division expects continued moderate sentiment, subject to further moderation.

International wine quality

The International Wine Quality Index by region

Twelve principal regions, ranked by IWQI, with quarterly movement, credibility and the Division’s assessment of regional mood.

RegionIWQIQ/QCredibilityOutlook
Douro Valley84.2+2.188Buoyant
Mosel82.7+1.491Buoyant
Burgundy79.9-0.686Pensive
Rhône78.4+0.982Cautious
Tuscany76.8+1.879Cautious
Bordeaux75.2-1.290Brooding
Rioja73.9+0.374Cautious
Mendoza72.6+2.970Buoyant
Barossa70.1-0.468Pensive
Stellenbosch69.4+1.172Cautious
Marlborough67.8+0.266Pensive
Willamette66.3-0.864Brooding

Regional wine performance

Where the world’s opinion is concentrated

Select a region on the map to view the Division’s reading.

Consumer confidence

The Consumer Palate Confidence Quotient

Drawn from 3,116 interviews across 41 territories. The Quotient currently stands at 71.6.

Only 31 per cent of consumers described themselves as confident in their opinion of a wine. A further 14 per cent described themselves as confident, which the Division classifies separately, as Pretending.

The Division notes with interest that 6 per cent of respondents were Lying Down at the time of the interview, and has recorded them as a distinct, and well-rested, category.

Meet the Director of Consumer Palate Research

Emerging wine trends

Six movements under observation

Scored by the Trend Momentum Score, where 100 is a fixture and 0 is a rumour.

0TMS
Rising

Anticipatory Decanting

Wine is decanted shortly before it is considered, rather than shortly before it is poured.

0TMS
Rising

Post-Terroir Positioning

A growing preference for describing a wine’s place of origin as “a feeling.”

0TMS
Steady

Reassuring-Weight Bottles

Bottle mass now correlates at 0.74 with perceived seriousness.

0TMS
Rising

Reductive Label Typography

Labels now carry fewer words and substantially more space around them.

0TMS
Emerging

The Single-Vintage Vertical

Tastings of twelve bottles of one vintage, conducted for the sake of thoroughness.

0TMS
Fading

Orange Wine Nostalgia

Consumers are recalling orange wine as a period of formative experimentation.

Vintage intelligence

The Vintage Intelligence Score, 2018–2025

Seven principal regions across eight vintages. Darker cells indicate a higher consensus score, and a greater willingness to say so.

Read the Vintage 2023 analysis

Market positioning

Price confidence against label conviction

Ten wines plotted by how sure their price is, and how sure their label is. The upper right is the most confident quadrant, and the most expensive.

Wine credibility assessments

The Regional Credibility Grade

Producers graded on the reliability of their own claims, from Aaa to Ba2. Sort any column.

Global wine outlook

Cautiously optimistic, with reservations

The Division’s forward view for the coming four quarters.

The Global Wine Outlook stands at 61 on the Division’s 100-point scale, a reading classified as “Cautiously Optimistic, With Reservations.”

The Division anticipates stable demand, moderate pricing and sustained interest in the language of wine, which is expected to outgrow wine itself by a margin of 2.4 per cent. A downside scenario, in which a new adjective enters general use, has been modelled and is not considered likely.

The full Outlook is published in the 2026 Global Wine Positioning Review, available in the Research Library.

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