THE SHIT WINE GUIDE
Portrait of Prof. Thessaly Quarrington-Bell

The Strategist-Poet

Prof. Thessaly Quarrington-Bell

Chief Oenological Strategy Officer

34 years in the international wine industry

“Strategy is simply the patient arrangement of glasses.”

Biography

Professor Thessaly Quarrington-Bell directs the Institution’s long-range oenological strategy, a function she describes as “the patient arrangement of glasses toward a future that has not yet been poured.” Her strategy papers are admired for their depth and, on occasion, for their length; the 2022 Horizon Paper ran to 412 pages, of which eleven were strategy.

A former Chair of Applied Oenological Thought at the University of Northern Ashmere, she is the author of the Quarrington-Bell Framework of Four Horizons, which classifies every future into one of four categories: imminent, approaching, inevitable and decanting. She is a sought-after speaker, known for opening addresses with a pause so extended that audiences have been observed to applaud it.

Career history

  • 2016–present
    Chief Oenological Strategy OfficerThe Shit Wine Guide
  • 2007–2016
    Chair of Applied Oenological ThoughtUniversity of Northern Ashmere
  • 2001–2007
    Director of ForesightValmere Institute of Sensory Metrics
  • 1995–2001
    Senior Lecturer in Palate FuturesCollège Royal d’Œnologie Appliquée
  • 1992–1995
    Research FellowHalvorsen Institute of Sensory Sciences

Personal philosophy

The future is a cellar not yet entered; strategy is the lantern, and the lantern must be carried slowly.

Professional achievements

  • Authored the Framework of Four Horizons and the 2026 Strategic Vision
  • Founded the Foresight Unit and its Annual Horizon Paper
  • Supervised sixty-three doctoral theses, forty-one of which were completed

Industry contributions

  • Principal author of the Institution’s strategic vision documents
  • Founder of the Palate Futures Colloquium
  • Editor, Journal of Applied Oenological Thought

Read the author’s work in the library