The Strategist-Poet
Prof. Thessaly Quarrington-Bell
Chief Oenological Strategy Officer
“Strategy is simply the patient arrangement of glasses.”
Biography
Professor Thessaly Quarrington-Bell directs the Institution’s long-range oenological strategy, a function she describes as “the patient arrangement of glasses toward a future that has not yet been poured.” Her strategy papers are admired for their depth and, on occasion, for their length; the 2022 Horizon Paper ran to 412 pages, of which eleven were strategy.
A former Chair of Applied Oenological Thought at the University of Northern Ashmere, she is the author of the Quarrington-Bell Framework of Four Horizons, which classifies every future into one of four categories: imminent, approaching, inevitable and decanting. She is a sought-after speaker, known for opening addresses with a pause so extended that audiences have been observed to applaud it.
Career history
- 2016–presentChief Oenological Strategy OfficerThe Shit Wine Guide
- 2007–2016Chair of Applied Oenological ThoughtUniversity of Northern Ashmere
- 2001–2007Director of ForesightValmere Institute of Sensory Metrics
- 1995–2001Senior Lecturer in Palate FuturesCollège Royal d’Œnologie Appliquée
- 1992–1995Research FellowHalvorsen Institute of Sensory Sciences
Personal philosophy
The future is a cellar not yet entered; strategy is the lantern, and the lantern must be carried slowly.
Professional achievements
- Authored the Framework of Four Horizons and the 2026 Strategic Vision
- Founded the Foresight Unit and its Annual Horizon Paper
- Supervised sixty-three doctoral theses, forty-one of which were completed
Industry contributions
- Principal author of the Institution’s strategic vision documents
- Founder of the Palate Futures Colloquium
- Editor, Journal of Applied Oenological Thought
Read the author’s work in the library
- The Seven Pours: A Defence of Procedure (White Paper)